Redefining luxury: A review essay

This document explores the conceptual and moral issues surrounding the definition of luxury, examines the rise of "new luxury," and discusses the demand for luxury goods in Asia.

core.ac.uk

added by James Stevens and · updated 2mo ago

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
by Jean-Noël Kapferer
amazon.com
New Luxury signifies being connected - around community, culture, and ethos. On that foundation, goods and services are given status, and the certainty of
from Nine by Nine 2020 by Future Commerce_1 by Future Commerce
sari added
James Stevens and added

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

from Nine by Nine 2020 by Future Commerce_1 by Future Commerce