Rethinking the unbearable weight of self-promotion
substack.com
Rethinking the unbearable weight of self-promotion
Don’t think of your website as a self-promotion machine, think of it as a self-invention machine.
“By putting things out there, consistently, you can form a relationship with your customers. It allows them to see the person behind the products.” Audiences not only want to stumble across great work, but they, too, long to be creative and part of the creative process. By letting go of our egos and sharing our process, we allow for the possibility
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