Rethinking the unbearable weight of self-promotion

But as the rapper Tyler, the Creator notes in an interview that lives rent-free in my head, promoting our work doesn’t have to be a chore — it’s an opportunity for us to honor what we worked so hard to make:

Promotion isn’t a chore. It’s a gift. A chance for us to celebrate the effort we and others put into our work. We shouldn’t shy away from it or treat it like a burden. Relish it as an opportunity to honor something we worked hard to make that we believe in.

It’s also about promoting creatively. It’s not just saying the same thing over and over again... See more