Rethinking the unbearable weight of self-promotion
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Rethinking the unbearable weight of self-promotion
That labor amounts to constant self-promotion in the form of cheap trend-following, ever-changing posting strategies, and the nagging feeling that what you are really doing with your time is marketing, not art. Under the tyranny of algorithmic media distribution, artists, authors — anyone whose work concerns itself with what it means to be human —... See more
Rebecca Jennings • Everybody Has to Self-Promote Now. Nobody Wants To.
In the past thirty years what it means to be an artist has dramatically changed.
Before the internet, being an artist meant operating in a very specific area where the gatekeepers, critics, and ways of doing things were well-structured and defined. You as the artist plugged into this system if invited (most artists... See more
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