Rethinking the unbearable weight of self-promotion
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Rethinking the unbearable weight of self-promotion
But as the rapper Tyler, the Creator notes in an interview that lives rent-free in my head, promoting our work doesn’t have to be a chore — it’s an opportunity for us to honor what we worked so hard to make:
Rethinking the unbearable weight of self-promotion
“I know a lot of people who make things who don’t stand proudly by their stuff, I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.
You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts and parts.
“I know a lot of people who make things who don’t stand proudly by their stuff,” Tyler says. “I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.... See more
"You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts
Rethinking the unbearable weight of self-promotion
As I prepare to transition from my “heads down building a product” era to “I’ve worked so hard to build this thing, get over yourself and engage in some cringey self-promotion” era I need to fully embrace Austin Kleon’s mantra: “it’s not enough to be good. In order to be found, you have to be findable.”
Along those lines, this quote stopped me in my
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