Rethinking labels: the origins of Metalabel

@ystrickler: *What's behind Metalabel?* Metalabel was inspired by specific theories about what the future-now holds: from post-individualism to world-building as self-care to the decline of the creator economy as we know it Here are six core beliefs behind @metalabel_xyz 🧵

Today we associate the label form with major record labels and their legacy of rent-seeking, corporate sterilization, and shady accounting. But projects like the Wide Awakes are distinct from the 20th century labels we’re used to.

While 20th century labels exist to maximize profits, a project like the Wide Awakes exists to promote ideas.

While 20th c... See more

This is peak Lifestyle. Easier than ever to launch a brand. More goods than ever. Software-enabled, integrated supply chain driven business models. An explosion of online social media cultures. These elements have become omnipresent, splashed across our lives like the patterned splotches of a magic eye book. Stare long enough, and you begin to see ... See more