Retention automation for a healthier subscription business | Churnkey
churnkey.co
Retention automation for a healthier subscription business | Churnkey
Try to get down to 5% churn a month before looking at other things to optimize. If churn is higher than that, chances are you’re not sticky enough. If you can get churn to around 2%, you’re doing exceptionally well.
Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
amazon.com
Lapsed members or those who are at risk for churning