Research continues to show that while online shopping continues to grow across most demographics, the youngest customers, Gen Z’s remain very comfortable shopping in-store, particularly if it includes a high level of experience, both through tech and touch. Walker Sands research shows 59% of 18 to 25-year-olds prefer a “brand experience”, but it be... See more

5-THE LINCHPIN: Data and Technology

Transparency in sourcing and manufacturing has become table stakes in the minds of over two-thirds of 18 to 35-year-olds. Where something is made, under what kinds of working conditions, and environmental sustainability across the entire distribution chain are now all a part of the decision-making process.

They (Nordstrom) have remained true to their original proposition of exceptional service, combined with a great product, merchandising, and design. They have also been unafraid to make bold experiments, such as with Nordstrom Local, a concept that fits beautifully into the new world of unified commerce, at the crossroads of online and offline.

1- NICHE RICH: Continued Customer Segmentation Refinement

Bridging the Gap Between Convenience and Connection

The internet has reduced the opportunity costs involved in launching retail concepts, of every size. Overlay that with prevailing attitudes of many Millennials to make a job, rather than take a job, and you have the makings of many new startups. Add some crowdfunding and the power of influencer marketing to take a product from obscurity to ubiquity... See more

Another new player on the RaaS scene is ShopFulfill which will open their first Anchor Shops concept in downtown Philadelphia in the second quarter of 2020. Anchor Shops focuses on giving digital native brands the necessities to gain traction offline by providing both space as well as logistics and infrastructure that otherwise would not be afforda... See more

“When asked if customers prefer the convenience of a one-stop shop or the experience of a branded store, there is no one category where consumers are completely aligned on preference”. This clearly demonstrates the need for brands in virtually all product categories to balance both convenience and connection, while also balancing the digital and th... See more