Retail media was built for growth. Now, it's being rebuilt for risk
continues today hasn’t done much to undermine either the economics of TV or marketing’s reliance on scale buying and long-term planning.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
This is a function of weak balance sheets and investors who have lost patience—the same culling we can expect in most industries. Also, being trapped at home increases inventory for Facebook and Google advertisers. Yes, you are “inventory.”
Scott Galloway • Post Corona
How the Sausage Gets Made: Digital Marketing & Attribution
Sam Blumenthalcompoundingthoughts.substack.com
Advertising spend is down, non-essential affiliate marketing is on life support, subscription strategies are nascent, and direct-to-consumer commerce is a rarity. Media is being forced to evolve, once more. And so are brands.