The philosopher Gregory Bateson wisely pointed out that ‘The major problems in the world are the result of the difference between how nature works and the way people think’.

Peter Drucker famously said that a business has two core functions that create results: marketing and innovation.

The presence of sane human beings has a positive effect in its own right…

‘Getting’ your audience's perceptual reality puts you in a powerful position to connect with and lead them. The more you're able to create value for your audience in a way that's honest, authentic and transparent, the happier they'll be to give you their attention, their trust, their loyalty, their money and their time.

In the process, he's moved from selling his time to selling the results his audience values.

Of course, when you take on bigger opportunities and challenges, it sometimes shines a light on areas where you're not seeing the inside-out nature of life, and it's time for another increase in your grounding.

When it comes to communication, persuasion and influence… The feeling of connection is like the coal-miner's canary… It lets you know when you're safe to proceed… And when it's time to come up for air.

You're built for reality, optimized for success, with the factory-settings for creating results. By definition… Whether you believe it or not. There's a built-in quality check that nature has performed on every one of your ancestors going back millions of years: were they fit enough, resilient enough, attractive enough, creative enough, aware

Everyone sometimes experiences feelings of insecurity, such as worry, anxiety or self-doubt. That's not a problem. Those feelings are giving you feedback on the totality of your THOUGHT-generated experience in the moment, and that's really useful. The problem is that you sometimes believe your feelings are letting you know about something other