a pithy quote from Cavett Robert, ‘Most people are walking around, umbilical cord in hand, looking for a new place to plug it in.

the process of selling is not only essential to enrolling other people in your initiatives but, done effectively, it's also one of the most powerful ways there is for you to serve others.

Your customer's feelings are giving them feedback about the ‘glasses’ they're wearing, not who or what they're looking at. Their experience will be consistent with their level of clarity in the moment.

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Your feelings are giving you feedback about the ‘glasses’ you're currently wearing, not what you're looking at.

Seth Godin explains that ‘a tribe is a group of people connected to one another, connected to a leader, and connected to an idea

Here are some of the questions I sometimes ask my clients to start pointing them in the direction of their authentic desires… What do you want? What would you like to have happen? What would you love to create or bring into being? How will you know you've got that result? What will you see, hear and feel that will let you know you've got it? If you

There are already sensors in billions of objects (cars, TVs, lights) connecting them to the internet. That's predicted to grow to trillions by 2030. With the rise of the ‘internet of everything’, virtually everything is going to be able to talk to everything else, with massive implications for how we live our lives.

It's the same with audiences. You don't need to limit yourself to one, or stay with the same audience forever. You don't need to make the group part of your identity. But it can be very useful to choose which one you want to start with; a group you'd love to serve. Then, if you decide you want to increase your domain, you can decide which group you