Restaurant-to-consumer: Can the experience be sold online? | Thingtesting

Despite these enormous acquisitions and partnerships, delivery app giants struggle to reach profitability, even while charging feeble restaurants exorbitant fees. From this viewpoint, the food delivery ecosystem is broken. It’s one of the reasons why smaller, more localized delivery services have emerged with a new focus: to help restaurants market... See more

How did we get to a place where billions of dollars are exchanged in millions of business transactions but there are no winners? My co-host Can and my restaurant friend both defaulted to the notion “delivery is a shitty margin business” when discussing this post. But I don’t think that’s sufficient here. Delivery can work. Just look at a Domino’s s... See more

For resilience in the future, restaurants are going to need to master takeout and delivery. The problem is those delivery startups like DoorDash, Grubhub, and Skip the Dishes take up to 25% of a restaurant's revenue. Restaurant profit margins are already razor-thin (3%-5% is normal). It's predatory for venture-backed delivery companies to be taking... See more

Restaurants also want more people to order digitally — ideally through the company’s own app or website — because it gives them more customer data and an opportunity to build a deeper relationship over time.

It would be glib to suggest that most restaurants can survive by simply pivoting to delivery. Indeed, many won’t—and not just because some consumers might be afraid of lukewarm trout. The bigger problem is that the most popular delivery items (appetizers and entrées) tend to be the least profitable, while delivery consumers rarely order the higher-... See more