
Reshuffle: Who wins when AI restacks the knowledge economy

What system is emerging, and what role can we play at its center?
Sangeet Paul Choudary • Reshuffle: Who wins when AI restacks the knowledge economy
Coordination changes where you play.
Sangeet Paul Choudary • Reshuffle: Who wins when AI restacks the knowledge economy
Standardised APIs changed how companies coordinated with each other: Sonos could coordinate with Spotify, IKEA Smart Home
change two foundational elements that determine competitive advantage: coordination and control.
Sangeet Paul Choudary • Reshuffle: Who wins when AI restacks the knowledge economy
Don’t start by asking what AI can automate. Start by asking whether the competitive landscape itself has changed. Has the basis of value creation moved? Does your business model still make sense? From there, work inward: What new capabilities does this new game require? What roles and workflows still matter in the new system, and which ones have lo
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How to win is less about internal excellence in capabilities and more about establishing control points in the external playing field.
Sangeet Paul Choudary • Reshuffle: Who wins when AI restacks the knowledge economy
clarity on where to play and how to win in response to the conditions created by AI.
Sangeet Paul Choudary • Reshuffle: Who wins when AI restacks the knowledge economy
rebundling determines what is possible, but constraint management determines what is viable.
Sangeet Paul Choudary • Reshuffle: Who wins when AI restacks the knowledge economy
With business capabilities available as building blocks, the advantage lies in three broad areas - How well you rebundle these components to create new solutions, How well you scale these solutions using the leverage offered by the underlying capabilities, and How well you understand the logic of the platforms and markets you operate within and use
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Combining network capital with the ability to multiply access to your skills allows individuals to scale in new ways.