Remember that we live in a world where the most clickable he...
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Remember that we live in a world where the most clickable he...
in an age when everyone seems to be trying to build an audience in order to “monetize their passions,” the end result is a crowded digital world of people striving to be influencers-celebrities, especially on social media
build a world, not an audience — kening zhu
Getting people’s attention has never been easy, but social media made it a nightmare. Someone reading a book 20 years ago had few other distractions in front of them. Today your phone offers an Olympic competition for your dopamine.
The solution for many writers has been a combination of clickbait, pandering, and fear-mongering. The loudest voi
... See moreMorgan Housel • Attention
“Our respect for attention is in decline. Timeless and eternal truths are forgotten in favor of breaking news and "what's trending."
Instead of deliberately choosing what to consume, we surrender to opaque algorithms that don’t always have our best interests in mind.
The alternative is an intentional and self-directed information diet - the pursuit
... See moreRather than summarizing the most important events of the day, most TV news offers up anxiety-provoking stories handpicked to keep you agitated and tuned in. Instead, make a habit of reading the news once per day or even once per week
John Zeratsky • Make Time: How to focus on what matters every day
This is the world we live in today: a noisy, cluttered place in which the loudest voices get the most attention. And they are usually the ones least worthy of that attention.
Jeff Goins • You Are a Writer (So Start Acting Like One)
Because attention is scarce, it is valuable. Every media organization — big or small, reputable or untrustworthy — is using every tactic at hand to engage us.
They need our attention to sell ads and subscriptions, to create value for their brands so we will become loyal consumers of their products.
They need our attention to sell ads and subscriptions, to create value for their brands so we will become loyal consumers of their products.