If you aren’t getting people’s attention, you disappear and don’t matter anymore, so you feed the abundance with your own posts, keeping the cycle going (unless you’re smart enough not to care anymore, but who are those people?). Most of us just keep adding to the abundance, while trying to get attention – the most valuable commodity today.
The word 'news' makes people think about the old world and only the type of stories usually covered by traditional media. While the actual world of news, when we look at real consumption and attention time, is dominantly something very different.