Remember that we live in a world where the most clickable he...
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Remember that we live in a world where the most clickable he...
In this world, with content as a supreme cultural value, it’s better for something to be interesting than ethically sound. Widespread attention bestows an aura; becoming content is how reality is made real.
Drew Austin • The grifter content mill
Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.
John Battelle • John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
The information in your news feeds is curated for interest or surprise. As such, the news is not a record of the ordinary but the extraordinary—a reflection not of reality but of precisely that which is uncharacteristic of reality.
-Gurwinder
Kids will not believe me when I say this, but people didn’t always absorb their “content” by way of mysterious algorithmic black magic on endlessly-scrolling crack feeds. We used to type web addresses into our browsers, and actually visit our favorite sites. This, going to “www dot college shitpost dot com” or whatever, was itself considered a radi
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