Reliability is magnetic because humans are hardwired to avoid risk, so once you prove yourself trustworthy and reliable, you become the default choice for opportunities without ever asking for them.

Reliability is rooted in consistency, predictability, and a feeling of familiarity. Reliability brings with it a certainty that people know they won’t be surprised by you—they get what they expect from you. Examples of ways to boost your reliability include: State expectations up front and report on them regularly. Make lots of small promises and

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“The way to attract good luck is to be reliable in a valuable area.

The more you repeatedly deliver value, the more people seek you out for that value.

Your reputation is a magnet. Once you become known for something, relevant opportunities come to you with no extra work.”