Saved by sari and
Reject the Algorithm – Of Dollars and Data
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty
... See moreStealing attention with shortcuts, growth hacks, clickbait, and sensationalism. People might click, but they won’t come back. 2 Creating selfish content that serves your own interests—talking about yourself, your products and services, or your company. People won’t even click on this strategy.
Steve Pratt • Earn It: Unconventional Strategies for Brave Marketers
Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
Beth Bentleypatternrecognitionbytomorrowism.substack.com