Get started, not perfect The goal of the Foundation Sprint is not to come up with a perfect plan. The goal is to come up with a rough draft: a Founding Hypothesis that you can test right away. This means you don’t have to get your strategy right on the first try. If you make a wrong decision—or several—you’ll find out soon enough, when you show pro

Anybody can have good ideas. Over the years, I've learned that the first idea you have is irrelevant. It's just a catalyst for you to get started. Then you figure out what's wrong with it and you go through phases of denial, panic, regret. And then you finally have a better idea and the second idea is always the important one.

The key is to catch them early. And the only way to do that is by doing the work at least partly in front of an audience. A book should be an article before it’s a book, and a dinner conversation before it’s an article. See how things go before going all in.