Reimagining Design: Unlocking Strategic Innovation (Simplici...

Reimagining Design: Unlocking Strategic Innovation (Simplicity: Design, Technology, Business, Life)

Kevin G. Bethune

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In order for design to transform business, it must first transform itself. It must leave behind the language and mindset of engineering. Get past scalability and extensibility. Systems and components. Agility and usability. Usefulness and seamlessness. Efficiency and friction. Data and metrics. Patterns and code.

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