As Ben Thompson notes in The Web’s Missing Interoperability, interoperability was actually one of the core benefits mentioned at the start of the last wave of consumer tech, what many refer to as Web2.0. But we didn’t get interoperability from the big Web2 giants of Facebook, Twitter, and the like. We got almost the exact opposite — business models... See more

One goal of these hyper-personalised gardens is deep contextualisation. The overwhelming lesson of the Web 2.0 social media age is that dumping millions of people together into decontextualised social spaces is a shit show.