Regret Aversion - The Decision Lab
What is Regret Aversion?
Regret aversion , also known as regret theory , occurs when a decision is made in order to avoid regretting the alternative decision in the future. Regret can be a powerless and discomforting state, and people sometimes make decisions just to avoid these feelings.
Regret aversion , also known as regret theory , occurs when a decision is made in order to avoid regretting the alternative decision in the future. Regret can be a powerless and discomforting state, and people sometimes make decisions just to avoid these feelings.