Reframing the “Social Media” Problem As an Attention Crisis

In a 2017 interview, Ev Williams (the founder of Twitter), said something that has stuck with me since: “the trouble with algorithms, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it trie... See more

To receive no one’s attention would be a kind of death. There are, of course, disordered ways of seeking attention, but we need the attention of the other even if only to know who we are. This is why I recently wrote that “the problem of distraction can just as well be framed as a problem of loneliness.” Digital media environments hijack our desire... See more

By portraying our opponents as beyond persuasion, social media sorts us into ever more hostile tribes, then rewards us, with likes and shares, for the most hyperbolic denunciations of the other side, fuelling a vicious cycle that makes sane debate impossible. We mustn’t let Silicon Valley off the hook, but we should be honest: much of the time... See more

You might also be aware that all this is delivered by means of “persuasive design”—an umbrella term for an armory of psychological techniques borrowed directly from the designers of casino slot machines, for the express purpose of encouraging compulsive behavior. One example among hundreds is the ubiquitous drag-down-to-refresh gesture, which keeps... See more

We experience the externalities of the attention economy in little drips, so we tend to describe them with words of mild bemusement like “annoying” or “distracting.” But this is a grave misreading of their nature. In the short term, distractions can keep us from doing the things we want to do. In the longer term, however, they can accumulate and ke... See more

We turn into each other’s audience, judging from afar. We become each other’s data harvesters, knowing who went where, at when and with whom. We even become each other’s digital oppressors: we form a limited perception of who we think someone is based on what they post, and when they do something that doesn’t conform to the imposed image of them, w... See more

Is it possible to solve the problem of attention theft? As we transition into an increasingly digital existence, we are torn between existing in the real-world and the metaverse. Logging off for sanity, connectedness, peace of mind, seems almost irresponsible because of the personal and professional obligation to be reachable; because technology en... See more