Less is more when it comes to slides – fewer slides, fewer words, fewer numbers, and certainly fewer decimal places.

Keep your visuals clean, simple and additive (see chapter 20). • Rarely should you exceed five or six slides. • End where you began by restating your Big Idea. Then stop.

first slide of one early presentation: Crush, the purpose: To establish a sense of urgency and set in motion critical, corporate-wide decisions and action plans to address a life-threatening competitive challenge.