Reddit’s missing business model: Embedding commerce in culture

Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.

A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more

The bigger question to ask is whether a direct correlation can be drawn between the content-community model and an instant monetization/commerce opportunity?

An incumbent like Meta - with its cash cow “blue app” and Instagram, and its under monetized other products - is an interesting player in the metaverse because it can afford to experiment with new monetization models and user-incentives under some of its massive digital-first product lines (Oculus, Whatsapp, and Messenger), without jeopardizing its... See more