added by sari · updated 2y ago
Reddit’s missing business model: Embedding commerce in culture
- There is too much surface area for Reddit to possibly cover within constraints of subreddits. This creates opportunities for startups to swoop in, create brands and products that really resonate with people
from The Guide to Unbundling Reddit by Greg Isenberg
sari added
- In the past few years, startups like Substack, Patreon, and Shopify have created alternative ways for creators to build businesses online through direct transactions, rather than advertising. This shift exposed a simple fact: in an ad-driven world, creators were generally under-monetizing their audiences.
from The Next Phase of Social? Listen Closely | Andreessen Horowitz by Andrew Chen
sari and added
- Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See morefrom Luxury Media
Lisa Grimm added