Reddit’s Head of Global Foresight Says ‘Trends Have Lost All Meaning’
Great trends reflect a moment in time, but that moment is never fleeting, and the basic idea is more elevated. Good trends always focus on the shift in an underlying human behavior or belief. They don’t describe a single interesting story or a hot new product or industry.
Rohit Bhargava • Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
We’ve sacrificed nuanced judgment for a trend report without a methodology.
We’ve sacrificed white space thinking for whatever the average is doing.
And we’ve sacrificed the attributes we care most about (resonance, loyalty, fandom, influence and impact) for the metrics easily available to us (clicks, views and follows).
As Rick Rubin puts it,
We’ve sacrificed white space thinking for whatever the average is doing.
And we’ve sacrificed the attributes we care most about (resonance, loyalty, fandom, influence and impact) for the metrics easily available to us (clicks, views and follows).
As Rick Rubin puts it,
“If you... See more
Matt Klein • Self-Sabotaging Innovation: The Art of Doing Dumb Shit
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
From Brand Strategy to Brand Anarchy
Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
Beth Bentleypatternrecognitionbytomorrowism.substack.com
