Red Bull’s billionaire founder - Colossus
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Red Bull’s billionaire founder - Colossus
“did business with a handshake and made bets that were first based on people and then numbers.”
Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
And although he was a regular at the Driskill Bar, he regularly left it early to return to the house where he lived quietly with Fay (Coke could never bear to be separated for any length of time from his wife). “Coke’s off readin’ again,” his friends would say. (Of course they did not know the extent of that reading: who else in Austin was awake at
... See moreRobert A. Caro • Means of Ascent: The Years of Lyndon Johnson II
People are investing in themselves. This is especially true for younger generations, who view traditional careers as anathema. Red Bull wanted to work with Bryce Hall and Josh Richards, 21-year-old and 19-year-old TikTok creators each with 20 million followers. In a previous era, Hall and Richards would have been thrilled. Instead, they decided to ... See more
Rex Woodbury • Everyone Is An Investor
Inside of three years, it appeared, Sam Bankman-Fried had created a business so valuable that his share of it implied that he was now the richest person in the world under the age of thirty. “When I first looked at the numbers, I was like, Can this really be true—can this guy really be worth twenty billion dollars?” said Chase Peterson-Withorn, who
... See moreMichael Lewis • Going Infinite: The Rise and Fall of a New Tycoon
"Marketing is our core competency. We're going to outsource everything else. Red Bull has no production facilities or warehouses."
Building a beverage brand used to be a function of buying advertising, courting the right distributors and merchants, designing attention-grabbing packaging, and paying the right bribes to get good placement at retail.