People are investing in themselves. This is especially true for younger generations, who view traditional careers as anathema. Red Bull wanted to work with Bryce Hall and Josh Richards, 21-year-old and 19-year-old TikTok creators each with 20 million followers. In a previous era, Hall and Richards would have been thrilled. Instead, they decided to ... See more
Brunello is part businessman, part philosopher and part monk. He is not Jeff Bezos or Larry Page. He certainly isn’t chief executive of an oil company. He is the anti-LVMH, and that is what makes him interesting.
Sir Richard Charles Nicholas Branson is a British billionaire, entrepreneur, and business magnate. In the 1970s he founded the Virgin Group, which today controls more than 400 companies in various fields. Branson expressed his desire to become an entrepreneur at a young age.
Even this generation’s superstars rethink old norms. The 19-year-old TikTok star Josh Richards had flirted with being a brand ambassador for Red Bull. When I asked him why he passed, he looked at me quizzically—why, he wondered, should he be the vessel for someone else’s wealth creation? That’s the playbook for celebrities of yesteryear. Instead, R... See more