Red Bull’s billionaire founder - Colossus
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Red Bull’s billionaire founder - Colossus
Red Bull's unconventional business philosophy: prioritizing freedom, independence, and passion over profit maximization through strategic content distribution and long-term thinking
TRANSCRIPT
And so I mentioned earlier that he has developed his own company building philosophy, one that is very unique to him. And so he talks about the fact that even though he went to school for business, he just doesn't really believe a lot of the stuff that he was taught.
And so it says MasterChef has amassed his wealth despite or perhaps precisely
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This is Mike Cessario.
He turned Liquid Death into a $1.4 BILLION brand in a boring industry.
Mike sells water in beer cans & hires pornstars for ads.
Here's how he used branding to build a $1.4B water brand 🤘 https://t.co/pxkX5VTlDB
Dietrich Mateschitz's strategic business decisions and positioning of Red Bull as an ultra-premium energy drink through unconventional marketing
TRANSCRIPT
In addition to adding carbonation, he also positioned it differently. This would allow for his product positioning masterstroke. He would sell Red Bull as an ultra-premium drink in a category all of its own.
At $2 a can, it was far and away the most expensive carbonated drink on the shelves. This is what he said about that. If we
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