This is the beverage industry's biggest enemy. He built a $1.4 Billion brand in 4 years using methods that would get most people fired. Many consider him the greatest marketer on earth. Here's his mind-blowing guide to making any business go viral 🧵... See more

This is Mike Cessario. He turned Liquid Death into a $1.4 BILLION brand in a boring industry. Mike sells water in beer cans & hires pornstars for ads. Here's how he used branding to build a $1.4B water brand 🤘 https://t.co/pxkX5VTlDB