Record Labels Dig Their Own Grave. And the Shovel is Called TikTok.

TikTok and other social platforms are acting as potent top-of-funnel discovery channels for emerging music creators. ConvertKit’s acquisition of Fanbridge could help these newly discovered music creators re-engage fans. And recent developments around NFTs powered by platforms like Audius and Ditto Music could offer substantial and reliable monetiza... See more

The money flowing to recording artists dropped 65% in 15 years between 1999 and 2014 because digital music technology disrupted the mechanism the recording labels had for collecting money from consumers. With streaming technologies on the rise, and now NFTs, the tide has turned in the last 7 years. Same skills. Same inherent joy for the music maker... See more