Recommendation Algorithms Are a Necessary Evil (Sort Of)

A deeper existential question emerges here: Whose choices are we really making? When we allow AI systems to suggest, recommend, or even decide for us, we enter murky waters of autonomy. At first, these systems may feel like collaborative partners—offering insights and ideas we hadn’t considered. But over time, we risk outsourcing not just decisions... See more

But the bigger loss of human agency comes from the billions of people that use these apps. These deep learning AIs are designed to maximize the time we all spend on these apps. While you are reading this memo, you are probably jonesing to switch over to Instagram or TikTok. It turns out when an app company doesn't care about content and asks an AI ... See more

This problem is almost impossible to fix in a culture that relies heavily on algorithms. The algorithm is, by definition, a repeating pattern that always looks backward. It does something in the future based on what worked in the past.

So the algorithm that recommends music or videos on a web platform will never deliver a totally fresh and new expe... See more

The algorithms that shape our cultural landscape are not inherently malicious. They are indifferent. Their purpose is not to destroy art but to optimize engagement—a goal that, while profitable, is fundamentally incompatible with the principles of artistic innovation.