If we are to reclaim the book and the entire ecosystem around books, we must not treat it like a commodity in a massive global supply chain.

We must take it seriously.

It’s a significant investment, and the most I’ve spent on any project by a 10x margin in my 8+ years as an independent creative. It’s a bet on beauty, a bet on books mattering, and a bet on caring in a world that is not optimized for caring.

Writing The Pathless Path also unlocked something in me. It helped me admit that I care deeply about my work and I care about how I do it.

To them, my level of caring was an incidental factor, not one that be part of a business case for acquisition. On the call, it was obvious that a team publishing hundreds of books each year could only care about... See more