Recess CEO Benjamin Witte: I reject the idea that being on Amazon hurts your brand

With millions of Americans ordered to remain home, Amazon is now, more than ever, a lifeline for essentials for millions of people rather than just a convenient option for online shopping.

But what happens when those products sell out? As Amazon Prime Now begins to show its supply chain and last mile pressures, 2PM’s research has identified a number of categories and brands that are reflecting signs of lift in traffic, search awareness, and conversion. These categories include: utility, hydration, food, recreation, and entertainment.... See more

Prior to eCommerce, the approach for new brands to get into nationwide retail distribution relied on crafting a convincing growth story based on success within specialty retail, local grocers, and farmers markets.