Recent Thoughts on Conscious Capitalism - John Mackey

“Business as usual” will not work anymore. We need a new paradigm for business, a new philosophy to lead and work by.

But the crucial hope for the future is that we will not forever need to be making money from exploitative or vain consumer appetites; that we will also learn to generate sizeable profits from helping people – as consumers and producers – in the truly important and ambitious aspects of their lives. The reform of capitalism hinges on an…

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Everyone must breathe to live, but the purpose of living is not breathing.2 In today’s world, reimagining capitalism requires embracing the idea that while firms must be profitable if they are to thrive, their purpose must be not only to make money but also to build prosperity and freedom in the context of a livable planet and a healthy society.

We start by deciding who we are—what philosophy and values will guide us and our companies—and by investing the time to reflect on the unique contribution we can make. If we want to prioritise people over profits and impact over dividends, we need to choose carefully