Recall

Robert B. Cialdini PhD Influence: The Psychology of Persuasion (Collins Business Essentials)

Clive Thompson Smarter Than You Think

William Lidwell, Kritina Holden, Jill Butler Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Impossible to Ignore

Carmen Simon

amazon.com
Cover of Impossible to Ignore

Henry L. Roediger III Make It Stick

Seth Godin This is Marketing: You Can’t Be Seen Until You Learn To See