Can we at least stop pretending the world is as tidy as our deliverables make it look? A strategy that cleans too early often creates a distorted picture that feels clear in the room but collapses in contact with the real. Cartography accepts that things wobble, and it uses that wobble as data. False certainty and failed outcomes greatly slow us... See more

Because what I really needed wasn’t a better framework. It was to understand that no framework could give me the clarity I needed. That comes from something else entirely: product principles, strategy, and doing the hard thinking again and again.

Most 'source of truth' problems in product development aren't really about the source of truth at all. They assume that everyone wants the truth, that they can agree on what truth they're seeking, and that they're willing to put in the work to forge coherence when there are different versions of the truth.

Some questions to ponder:

• What reality is

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