Find a way to slow down absorption and increase the savoring. In our increasingly digitized and seamless world, this is hard. But less is more. Make mysteries to be solved. Scatter breadcrumbs. Keep secrets. The “fidelity” of information needs to be so low that people spend more time making sense of things by filling in the gaps on their own, or by... See more

the true benefits come from understanding, savoring, and timing the consumption.

The co-curious always find each other

We consume content like toilet paper. And if you continue to play only with content as your material to make your worth known, you’ll be flushed the moment someone finds something more interesting. Most of you want them to never stop wiping. Stop that. Slow your roll. The point isn’t how much of your toilet paper one uses – it’s to get people off... See more

Provoke, inspire and invite people to grapple with the real themselves. Allow a piece of digital content to exist as an ember, inflaming a larger conversation or experience.

Paradoxically, the illegible is where value is created.

Value emerges when we have to strive to understand meaning and truth. But now, the speed of conversion to commercial value is instantaneous . The metaphorical DRC is in our mouths immediately, without any processing, appreciating, learning, or pairing. The “new” is absorbed and digested in a... See more

The discipline of reality-recognition is the discipline of propriety, and sommeliers have perfected this discipline.

If you want to create value and sustain value in a world of consensus collapse, there are three strategies toward cultivating propriety: 1. build a discipline around knowing what’s real by blending your senses , 2. give matters their... See more

So what’s an organization to do? Either chase what’s hot indefinitely until burnout, or nobly reject growth and sustained relevance on a doomed quest for authenticity?

There’s a secret third posture:

Propriety

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Becoming a sommelier provides you discipline to become fully intimate with reality. Encounter the real, observe it, build language or something that relates to it, and then give people opportunities to encounter it themselves. If they make their own observations and understanding as a result, you’re creating value. If you’ve built something real,... See more