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Real-World Virality
Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
amazon.com
BRAINDUMP ON VIRAL LOOPS #1
The golden age of Web 2.0 (~2005-2010) was a special time for viral products, which were systematically engineered to reach millions of people. Back then, people were building the first versions of things we take for granted: Social networks, user-generated platforms, collaborative workplace products,... See more
andrew chenx.comI’m talking about using in-product levers to grow, in place of or in conjunction with external marketing and sales channels. When people can try your product for free, they experience the value of your product before making the decision to pay. This turns more people into happy users, creating more opportunity for them to tell their friends, who in... See more