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Real-World Virality
The idea of “virality” is that each new customer can actually bring more new customers along with them. If you are able to achieve this in your company, you can grow almost without limit.
M. Andrew McConnell • Get Out of My Head: Creating Modern Clarity With Stoic Wisdom
If your product isn’t viral by design, you’re missing the point. Users should want to tell their friends about your product because it makes their lives better, not because you’re begging them. Ask yourself: Will this be more valuable if shared? If not, then you’ve got some rethinking to do.
Seth Godin • Seth Godin's tactics for building remarkable products, strategies, brands and more
Products are inherently viral when people bring their friends and colleagues into a network simply by using it—as Dropbox, messaging apps, and social networks do.
Andrew Chen • The Cold Start Problem: Using Network Effects to Scale Your Product
All of which is to say a simple fact: if you want to go viral, it must be baked into your product and the experience.
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
customer behavior—on the viral loop—and safely ignore those that do not. Such a startup does not need to specialize in marketing, advertising, or sales functions. Conversely, a company using the paid engine needs to develop those marketing and sales functions urgently.
Eric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
The best, well-thought-out products have virality built in and around them.