Real-World Virality

Viral Cycle Time.”7 Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact.

if you want to go viral, it must be baked into your product. There must be a reason to share it and the means to do so.

Virality isn’t born, it’s made.

the product must be inherently worth sharing—and then on top of that, you must facilitate and encourage the spreading you’d like to see by adding tools and campaigns that enable virality.