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Real-World Virality
Another unique thing about virality is that it comes and goes over time depending on the channels available. These viral channels are constantly in flux. Not true with network effects, which are more stable over time.
James Currier • Viral Effects Are Not Network Effects
The campaign is genius in its inherent virality—it’s accessible, it’s simple, it’s easy-to-understand. Most importantly, it can be remixed endlessly.
Rex Woodbury • Viral Growth: How to Keep Lightning in the Bottle ⚡️
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday • 1 highlight
amazon.com
When we see a product going “viral,” it’s very rarely driven by a many-to-many spread, but is instead the result of someone with a large audience broadcasting it (i.e. one-to-many).
Even though products don’t grow virally for long, it’s still absolutely worthwhile to optimize mechanisms of virality (e.g. word of mouth, invites, referrals, a remarkab
... See moreLenny Rachitsky • Virality is a myth (mostly)
Products are inherently viral when people bring their friends and colleagues into a network simply by using it—as Dropbox, messaging apps, and social networks do.
Andrew Chen • The Cold Start Problem: Using Network Effects to Scale Your Product
If your product isn’t viral by design, you’re missing the point. Users should want to tell their friends about your product because it makes their lives better, not because you’re begging them. Ask yourself: Will this be more valuable if shared? If not, then you’ve got some rethinking to do.