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Great software supports human intellect. But magical software enhances human creativity.

It’s not just the software itself that lacks personality; has every tech company hired the same illustrator?

A powerful tool needs a powerful operator, just like a magical story needs a courageous hero or heroine.

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Computers are not magic in themselves. It’s the software that runs on them, the interaction between bits and atoms, that makes them magical.

The idea of augmenting our work with the help of software was well intended. But instead of creativity enhancing superpowers, we got attention-seeking productivity silos. Alerts here, notifications there. We are spending more time with the coordination of our work than with the work we actually want to get done. Our dream machines are more powerful... See more

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While software is indeed everywhere, truly magical software has become incredibly rare. It was slowly suppressed and pushed away by dark forces.

The tools and principles with which we build the future are stuck in the past. The Agile Manifesto was published more than 20 years ago. Its terminology and fundamentals are outdated.

If technology is an expression of humanity’s dreams, then the future of technology is only bound by the limits of our dreams.