Reader Magnets: Build Your Author Platform and Sell more Books on Kindle (2022 Edition)

KEY TAKEAWAYS Your list is the most important asset in your business—but never forget that your list is made up of real people. Think of them like family members who deserve your love and respect. Follow the 40/40/20 rule, which says 40 percent of a campaign’s success relies on the list selection, 40 percent on the offer, and 20 percent on the crea

As discussed already, we must follow a proven process in order to turn strangers into high-paying clients; and the next step in this process is to get them to ‘opt-in’. Yes, the single purpose of the opt-in page is just that: to get people to give you their contact details in exchange for what it is you’re ‘selling’, typically a HVCO. ‘Selling’ in

While more content definitely doesn’t equate to better content, you want to create a few key content pieces (with an invitation to sign up for a related lead magnet or opt-in incentive) around the product you have.