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Last week, we sent a weird little email to people who started upgrading to Sublime Premium and bailed.
It took off. It even got called “the most delightful business email ever written.”
Here's the email:
https://x.com/ungatedlife/status/1929319666482102338
So we figured… why not extend the offer to Premium folks who want to go all in?
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Third, a subscription offering should self-select your best customers and give others an aspirational path.