Re: Come for the Network, Pay for the Tool

Paid communities are a still-nascent category, but the business model is familiar: free content with a subscription paywall for more (the standard model of content + social). Paid communities develop this formula further: they take the subject matter of a content producer or brand lifestyle, and pair it with a paywalled digital social space for ong... See more

"Now, that vision is fraying. The social fabric of the internet is built on very specific assumptions, many of which are giving way. Licklider envisioned the internet as a patchwork of decentralized networks, with no sense of how it would work when a handful of companies wrote most of its software and managed most of its traffic. Licklider conceive... See more

The web in its current state is like a city without public spaces. People can only interact in places owned by someone else, and a small group of landlords captures an oversized share of all economic activity.

One of Web 2.0’s most crucial lessons is that extractive business models cannot be masked by marketing for very long. This is doubly true when the community itself is part of what people are paying for. Users will quickly turn on network operators if they sense hypocrisy or are given no voice in the development of the service. I am least optimistic... See more

Success here will come down to implementation details. The incentive structure, funding sources, size, goals, moderation approach, and community management philosophy of these networks will determine their long term viability as both businesses and communities. Whether coming at it from the angle of social media, brand, or content creator, building... See more