
Rápido E Devagar

Behavioral scientists have long asserted the existence of two ways of assessing and knowing. The most recent such assertion to gain widespread attention is Daniel Kahneman’s treatment of the distinction between System 1 and System 2 thinking. The first is fast, associative, intuitive, and often emotional, whereas the second is slower, deliberative,
... See moreRobert Cialdini • Pre-Suasion: A Revolutionary Way to Influence and Persuade
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Dan Arielyamazon.com
In his book Thinking, Fast and Slow, Daniel Kahneman