Calvin calls this a “counterpositioning philosophy. If everyone is shifting their marketing to AI, think about the things that are going to stand out, the things that can’t be done with AI.”

1. Make requirements less dumb, 2. Delete the part or process, 3. Simplify and optimize, 4. Accelerate cycle time, and 5. Automate

Carlo Rovelli, in The Order of Time , goes even further. He argues that time as we experience it is not fundamental to the universe's structure; it emerges from more basic physical processes and our particular perspective as observers within the system. “The idea that a well-defined now exists throughout the universe is an illusion,” he writes, “an... See more