Raising Your Ceiling

Success comes from continually expanding your frontiers in every direction—creatively, financially, spiritually, and physically. Always ask yourself, what can I improve? Who else can I talk to? Where else can I look?

If your goal is small, such as 2x, then your efforts will mostly be wasted. You’re not being stretched. You may technically be getting more proficient at what you’re doing. But you’re not evolving or innovating. You’re just deepening your habitual grooves, which doesn’t mean you’re actually getting better.

Force yourself and the people who work for you to do difficult things. It’s a basic law of nature: You must stretch yourself if you want to get strong. You and your people must act with each other like trainers in gyms in order to keep each other fit.