generate formal user personas — short descriptions of archetypal users with a simple background statement about a sample user’s life.

The next time you’re looking for new discoveries, instead of holding a focus group, why not focus a lens on real customers, gaining insight into how people interact with your products, your services, your spaces. Body language says a lot. Imagine what you might learn if you could capture in images the circadian rhythms of your organization, the hig

Create a portrait with data that connects a persona to a customer segment: Goals Habits Expectations Skills Attitudes Motivations Environment