When Alan Cooper introduced personas back in the 90s, they were groundbreaking. They gave teams a shared language to understand their users.
But that was before:
Massive behavioral datasets
Real-time user segmentation
AI-powered pattern recognition
Dynamic feedback loops
Today, personas don’t capture reality, they capture our fondness for simpler times.
... See moreAn overview of a person’s top 3 archetypes, which includes tendencies, talents, and opportunities for growth;