Ours is a livelihood dependent on successfully being able to predict the future. And in a world so dominated by fat tails, randomness and optionality, this is a very hard thing to do.

Naturally, these three ideas — uncertainty ability, the experimental organization, and strategy as creation — are just a sampling of the approaches we see emerging as complements to strategy in more stable markets. Uncertainty science doesn’t invalidate the prior strategic frameworks, but it does draw a boundary line, arguing that if you want to cr... See more