Each quarter, set a bold, qualitative Objective and three quantitative Results that let you know when you’ve hit your Objective.

You need a system to keep you — and your team— aimed at your goal when the world seems determined to throw shiny objects at you. The system I use is made up of three simple parts. One: set inspiring and measurable goals. Two: make sure you and your team are always making progress toward that desired end state. No matter how many other things are on