Now I know you may change markets, or add a business model as you go along, but try to make a mission that can hold you for at least five years. In many ways, a mission and an Objective in the OKR model have a lot in common; they are aspirational and memorable. The key difference is time scale. An Objective takes you through a year or a quarter. A

Scrum is a technique used by engineers to commit to progress and hold each other both accountable and to support each other. Each week an engineer shares what happened last week, what they commit to doing next week, and any blockers that keep them from their goals.

Make Goals as Present as Email Your team should be able to find their goals and yours and see progress against them in 3 seconds. That’s about how long it takes to focus on the last message in their inbox – which is your goal’s competition for their time and focus. Our research shows that high performers start their day by looking at their goals

We start our journey to our dreams by wanting, but we arrive by focusing, planning and learning.

“Yes, yes, yes. What’s in the last slot?” Hanna asked, pointing at the lower left. She felt renewed and inspired. “I call that ‘heads up.’ It’s the pipeline of important things you expect to happen in the next month. That way Marketing, Engineering, Sales and all don’t get caught flat footed when something has to be supported.”

this simple formula: We [reduce pain/improve life] in [market] by

We agreed on our OKRs. These don’t move any of them forward. These are a waste of time.”

Once you have picked the goal you want your team to focus on, you have to reiterate it daily. But it’s not enough to talk about it, you must weave reminders into every aspect of the company life. Progress toward the goal must be marked in status meetings and weekly status emails.

Five: We give up instead of iterate.