Radical Focus

Set only one OKR for the company, unless you have multiple business lines. It’s about focus. Give yourself three months for an OKR. How bold is it if you can do it in a week? Keep the metrics out of the Objective. The Objective is inspirational.

Focus on one key message. Same things with OKRs. Plus your weekly check ins go on forever if you have that many Objectives!”

Two: We haven’t communicated the goal obsessively and comprehensively. “When you are tired of saying it, people are starting to hear it” – Jeff Weiner, CEO of LinkedIn Once you have picked the goal you want your team to focus on, you have to reiterate it daily.

Scrum is a technique used by engineers to commit to progress and hold each other both accountable and to support each other. Each week an engineer shares what happened last week, what they commit to doing next week, and any blockers that keep them from their goals.

“Hang on. Here, in the lower right, we put health metrics. These are things we want to protect while we shoot for the

Five: We give up instead of iterate.

Raphael shook his head. “I get it, but you can’t just set goals up and hope they happen. You have to execute against them as a team. That means check ins. Just like the daily stand-ups and weekly planning we do in Agile. It can be a good, useful meeting if you have a framework you use every week to guide the meeting.” He grabbed a napkin and unfold

We start our journey to our dreams by wanting, but we arrive by focusing, planning and learning.

Each quarter, set a bold, qualitative Objective and three quantitative Results that let you know when you’ve hit your Objective.