You need a system to keep you — and your team— aimed at your goal when the world seems determined to throw shiny objects at you. The system I use is made up of three simple parts. One: set inspiring and measurable goals. Two: make sure you and your team are always making progress toward that desired end state. No matter how many other things are on

Time Bound For example, doable in a month, a quarter. You want it to be a clear sprint toward a goal. If it takes a year, your Objective may be a strategy or maybe even a mission.

Five: We give up instead of iterate.

this simple formula: We [reduce pain/improve life] in [market] by

Each Monday, the team should meet to check in on progress against OKRs, and commit to the tasks that will help the company meet its Objective. I recommend a format with four key quadrants: Intention for the week: What are the 3-4 most important things you must get done this week toward the Objective? Discuss if these priorities will get you closer

“Don’t tell people how to do things, tell them what you need done and let them surprise you with their results.”

Focus on one key message. Same things with OKRs. Plus your weekly check ins go on forever if you have that many Objectives!”

There is an old saying, “If everything is important, nothing is important.” Too often we have many competing goals that all seem equally important. And they may feel equally important, but if I asked you to stack rank them instead of choose between them, you could probably put them in order of importance. Once you’ve prioritized them, choosing to w

Once you have picked the goal you want your team to focus on, you have to reiterate it daily. But it’s not enough to talk about it, you must weave reminders into every aspect of the company life. Progress toward the goal must be marked in status meetings and weekly status emails.