The future of internet media is less, but better. Time and attention are precious, finite resources. How we spend them determines the quality of our lives. We believe media practitioners have a responsibility to treat time and attention as sacred, refusing to churn out commoditized filler content or algorithmic bait, and instead only ask for
The collection of so much personalized data—around what time of day we turn to Sade or how many seconds of a NewJeans song we play—suggests a future without risk, one in which we will never be exposed to anything we may not want to hear.