Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments
linkedin.comSaved by Alex Dobrenko and
Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments
Saved by Alex Dobrenko and
Take your 3–4 most solid ideas and start socializing! For each idea -
• Ask customers — would this work for you? Can you imagine using it? What’s missing?
• Ask sales/internal stakeholders — could you sell this? Does it make sense for our pitch?
• Ask executives — does this feel to you like it makes progress towards our goals?
• Ask support/CS — can
For prioritization - via Matt Lerner
If this works, how big could it be?
What are the riskiest assumptions behind this idea?
What’s the quickest way we can test those assumptions?