Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments
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Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments
I've tried it all — walks, deadlines, formulas, fasting, thieving, reading old ads, sprinting through the park, cafes with no wi-fi, foyers with Coca-Cola. Here's the only thing I've worked out.
Big ideas are less about creativity and more about conviction.
In fact, I think your conviction in an idea is more important than the idea itself. You have
... See moreThe 14 tips:
- Research to prove or disprove hypotheses, vs trying to boil the ocean by seeing what’s out there.
- If doing stakeholder interviews, at the end of the day discuss the key themes, write them down, order them and use this as your skeleton.
- Don’t waste time transcribing. Use tools like Fireflies AI or Otter.AI. They get you 80% there.
- Identify