Rachel Karten on LinkedIn: I want to share how I validate my...

Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments

Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments

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Great Campaigns Start With Great Copy

Rachel Karten milkkarten.net

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The 14 tips:

Research to prove or disprove hypotheses, vs trying to boil the ocean by seeing what’s out there.

If doing stakeholder interviews, at the end of the day discuss the key themes, write them down, order them and use this as your skeleton.

Don’t waste time transcribing. Use tools like Fireflies AI or Otter.AI. They get you 80% there.

Identify

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Distribute Ideas, Not Content - Animalz

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