Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments

1. Research to prove or disprove hypotheses, vs trying to boil the ocean by seeing what’s out there.


2. If doing stakeholder interviews, at the end of the day discuss the key themes, write them down, order them and use this as your skeleton.


3. Don’t waste time transcribing. Use tools like Fireflies AI or Otter.AI. They get you 80% there.


4. Identify

When you think you’ve found a worthwhile idea, decide how to test it quickly, with minimal investment. Define what success looks like beforehand, and know what you’re going to do if your hunch is right.

Take your 3–4 most solid ideas and start socializing! For each idea -

• Ask customers — would this work for you? Can you imagine using it? What’s missing?

• Ask sales/internal stakeholders — could you sell this? Does it make sense for our pitch?

• Ask executives — does this feel to you like it makes progress towards our goals?

• Ask support/CS — can yo