Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments
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Saved by Alex Dobrenko and
Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments
Saved by Alex Dobrenko and
When you think you’ve found a worthwhile idea, decide how to test it quickly, with minimal investment. Define what success looks like beforehand, and know what you’re going to do if your hunch is right.
Keep what resonates (Capture) Save for actionability (Organize) Find the essence (Distill) Show your work (Express)
“I kept my idea a secret from anyone who could not directly help to move it forward. That was my gut instinct at the time, but it’s now one of the best pieces of advice I have to give. Ideas are the most vulnerable at the moment you have them; that’s also the time people are most inclined to run around seeking validation from everyone they know. Di
... See moreInstead of organizing ideas according to where they come from, I recommend organizing them according to where they are going—specifically, the outcomes that they can help you realize.