Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments
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Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments
The 14 tips:
- Research to prove or disprove hypotheses, vs trying to boil the ocean by seeing what’s out there.
- If doing stakeholder interviews, at the end of the day discuss the key themes, write them down, order them and use this as your skeleton.
- Don’t waste time transcribing. Use tools like Fireflies AI or Otter.AI. They get you 80% there.
- Identify
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STRATSCRAPS_v190
stratscraps.substack.com
Questions like why are the team excited about the idea? How will it work? What will it look/sound/feel like? How reliant is is on technique? What cultural and aesthetic traditions and tropes does it steal from, borrow, or remix? What emergent cultural language does is channel? What are the most important parts? How will it unroll? How will it... See more