People act pretentious asf and sound robotic on LinkedIn.

People used to call LinkedIn “work Facebook”, by which I think they meant it's a mindless website where people gab about their work lives. But LinkedIn isn’t really about work in any meaningful sense. Of course, people talk about working on LinkedIn. Oh, how they love to talk about working! No matter the shitty job, no matter the grueling hours, ev... See more

I was feeling particularly annoyed at a certain type of person online. The easiest way to describe this type of person is someone whose interests are more strategic than personally intuitive. A person whose interests accumulate with an awareness of how they will reflect back onto them. A person who follows nodal points not from an innate desire, bu... See more

In these pitches there’s nothing to suggest the person has any original experience or research or insight to offer said advice. Instead they choose to quote other people who quote other people and the insights can often be traced back in a recursive loop. Their interest is not in making the reader’s life any better, it is in building their own prof... See more

Meanwhile, in a world of doomscrolling, algorithmic feeds and fake news - social media is the new tobacco. People don’t want to engage with another social network.

So we need a new script for the world of work. Maybe the future is… LinkedIn?

I think LinkedIn has a unique opportunity - a cultural moment around work, coupled with a unique proposition: ... See more